History + Coffee = Clementine

Pope Clementine the VIII, in the early 1600's, initially banned coffee due to the decrease in wine sales and had also had claimed coffee as the "devil's drink"-partially due to it's popularity within the Muslim world. He ordered the beans to burned ( and this is where some historians embellish a bit) and was immediately attracted to their aroma. He ordered to try the beans, liked it, and thought he could out-wit " the devil" by baptizing it as a Christian beverage. And that's how Muslims, Italian merchants and a Pope, helped spread coffee's popularity to the Western World, in a nutshell.